Behavioral economics and neuroeconomics each touches a piece of the ways decisions are made. What's missing are the issues Bateson and Pribram tried to raise: impacts of environments (internal, "home", social networks, and reigning paradigms), uncertainty and ignorance, and the "internalizing of the other" (both traditional and modern cybernetic).

Understanding our own limitations can inform the ways we think and talk about problems like climate and poverty — and how we listen.

Dynamic semiotics should — and must — play a central role in discovering values we can embrace and share.